Realty Group Affiliates with Prudential Real  Estate and Relocation Services

Indianapolis, IN – Prudential Real Estate and Relocation Services, Inc., a Prudential Financial, Inc. [NYSE: PRU] company, today announced the affiliation of Realty Group, previously affiliated with Century 21. The company will operate as Prudential Indiana Realty Group, serving consumers from Lafayette to Jeffersonville, and from Muncie to Avon.

Prudential Indiana Realty Group, a full-service real estate brokerage founded in 1980, operates 12 offices with 500 sales professionals and employees.

“We chose to affiliate with Prudential Real Estate and Relocation Services because it was the best fit for our future,” said John Dick, chief executive officer, Prudential Indiana Realty Group. “Prudential Real Estate and Relocation Services offers us global brand recognition and industry-best technology, training and relocation services. The best in Indiana real estate just got better, and our customers will surely benefit.”

Prudential Indiana Realty Group is one of the largest real estate franchisees in Indiana with annual sales exceeding $1 billion. The company ranked 54^th nationally among all brands for transaction sides in the recent Real Trends 500 survey of the largest U.S. real estate brokerages. It ranked No. 2 nationally among Century 21 companies for transaction sides.

Kevin Kirkpatrick, Prudential Indiana Realty Group president, said the affiliation will help his company pursue growth in the transitioning residential real estate market. “Our affiliation sends a proud message that we are building when others may be pulling back,” Kirkpatrick explained. “With our affiliation, we launch an ambitious growth campaign that will lead to new jobs for the people of Indiana in real estate and related fields.”

Indiana Lt. Gov. Becky Skillman agreed. “I'm excited for Prudential Indiana Realty Group,” he said. “The company has been a leader in the local real estate economy for years. Its new affiliation with Prudential Real Estate and Relocation Services, one of the nation's largest real estate brokerage networks, will usher in a new era of company growth.” Kirkpatrick said his customers and company alike will benefit from Prudential Real Estate and Relocation Services’ Online Advantage lead-generation and customer contact system, and from its sizeable presence on Internet search sites. His sales teams will enhance their skills through Prudential Real Estate and Relocation Services’ LearnCenter education portal, which provides professionals 24/7 access to a large array of professional development opportunities and options.

Prudential Indiana Realty Group sales professionals also gain access to Prudential Real Estate and Relocation Services’ DreamBuilder^® program, a suite of health care and financial options including group-health insurance, individual medical insurance, dental and vision discount programs, life insurance, retirement options including owner-only 401(k) plans and simplified employee pension (SEP) plans, among other resources. “We will now offer real estate professionals career paths enhanced with many options for wealth building, long-term security and personal and family care,” said Kirkpatrick. “This is yet another reason why real estate professionals should make their living with Prudential Indiana Realty Group.”

Earl Lee, president of Prudential Real Estate and Relocation Services, welcomed Prudential Indiana Realty Group to the Network. “John Dick, Kevin Kirkpatrick and their entire team have done a wonderful job at Prudential Indiana Realty Group,” Lee said. “The company is one of the nation’s top brokerages with top leadership and an enviable reputation for customer service and support. As important, they are terrific corporate citizens, representing a company built on strong ethics, professionalism and integrity.”

Prudential Indiana Realty Group bases operations at 3801 East 82^nd St. Indianapolis, IN  46240 Visit www.prudentialindiana.com for additional information.

Prudential Real Estate and Relocation Services, Inc. is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate’s Online Seller Advantage^SM program designed to provide real-time information to sellers with the touch of a keystroke; and Online Buyer Advantage^SM, which enables consumers to easily search for property in all 50 states and the District of Columbia. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 1,700 franchise offices and approximately 60,000 sales professionals in the franchise Network as of Dec. 31, 2009.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $667 billion of assets under management as of Dec. 31, 2009, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. In the U.S., the company’s Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit www.news.prudential.com.